Mumbai, Maharashtra, India
Manyavar, one of India’s top ethnic wear brands for men recently launched Mohey, a celebration wear for women to redefine women’s ethnic wear. 11 stores showcasing Mohey’s latest collection were launched in nine cities namely Delhi, Mumbai, Bangalore, Gurgaon, Lucknow, Jaipur, Allahabad, Varanasi and Jabalpur. Famous Bollywood actresses, Chitrangada Singh and Shilpa Shetty inaugurated the stores of the newly launched collection.
Mohey offers a wide range of products in the ethnic wear category such as the lehengas, gowns, sarees and salwars – holding true to the core values of Manyavar, its parent brand. All the products are handpicked for their signature designs and boasts of best-in-class fabric, hues, cut, stitch, embellishments and the attention to detail which sets it apart. Just like Manyavar, Mohey promises a collection for every occasion, culture or geography, thus joining in the celebrations.
As Mohey goes live with its stores in India, Ravi Modi, Managing Director, Manyavar said, “Our target is to launch 30 stores by March 2016 and about 100 stores nationally by the end of next financial year. Looking at the huge opportunity the women’s wear segment has to offer which is 40 times bigger than men’s wear, we forayed into it to with an intent to take the women’s label at par with Manyavar and ensure that the traditional Manyavar ethics are evident in Mohey’s robust quality. While we hold high the quality of our brand, our expertise also lies in offering value for money on all our products. With 11 functional stores, Mohey from the house of Manyavar is set to make its mark in the women’s ethnic wear category.”