Today technologies such as Internet of Things (IoT), digital and big data are reshaping and transforming every industry. Vodafone’s IoT Barometer Report 2017-18 states that the proportion of companies embracing IoT on a massive scale has doubled since 2016. Backed by global expertise Vodafone Business Services has taken leadership in introducing an enterprise brand campaign #SmarterWithIoT. The campaign aims to establish Vodafone’s leadership in IoT and reiterate its unique differentiator of deploying the right IoT solutions across verticals.
Combining the insights from its C-Suite Survey and the Annual IoT Barometer Report, #SmarterWithIoT is targeted at enterprise customers to own mindshare, preference and trigger business conversations. The integrated campaign positions Vodafone as the “Global Leader in IoT”, thus highlighting its #SmarterWithIoT business solutions in the areas like parking, fleet tracking, industrial IoT, automotive management, healthcare, garbage bins, utilities management, factories and home automation.
The year-long #SmarterWithIoT campaign comprising, print, digital, social media, and events, went live with innovative OOH elements and contextual print advertising in Mumbai, Delhi and Bengaluru.
About Vodafone Business Services
Vodafone Business Services, the enterprise arm of Vodafone, provides total telecommunications solutions and enables Global Enterprises, National Corporates, SME’s, Government, SoHo & Start-up segments to communicate, collaborate and connect. Through a dedicated team of Account Managers and Service Managers, it specifically addresses the Enterprise mobility, Fixed Line, Internet of Things (IoT), Cloud and converged communications needs of its enterprise customers.
With the advantage of its global expertise and knowledge of local markets, Vodafone Business Services endeavors to be a steadfast partner in the Government’s efforts towards Digital India.
Vodafone Business Services was awarded the ‘Enterprise Telecom Service Provider of the Year – SMB Segment’ at the Frost & Sullivan India ICT Awards 2017 for the second year in a row. It was also recognized with ‘Young Leadership Award 2017’ in IoT Customer Service, Enterprise Services and E/M-Governance categories by Voice & Data. Most recently, it won CIO Choice Awards 2018 as leader in Telecom Carrier (Telecom Access, Mobile Access, and International Access) and IoT categories.