‘Make In India Week’: Amazon launches several initiatives in India, US marketplaces

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To celebrate the ‘Make In India Week’, Amazon has undertaken several initiatives on its India and US marketplaces. Amazon.in has dedicated its gateway (main page) to the ‘Make In India’ initiative on Saturday, the first day of the ‘Make In India Week’.

India’s largest online store has also launched a dedicated ‘Make In India’ store on its platform featuring products, across categories that are manufactured in India, including offerings from several of Indian and international brands.
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To further support the government’s effort in taking the Make In India to global markets, Amazon.com is showcasing Indian products prominently its site, thus providing over 294 million global customers easy access and an opportunity to discover millions of India-made products. These products are being offered by over 6,000 Indian manufacturers and sellers and include products ranging from the tapestry, toys, Indian handicrafts, Ayurveda products to yoga accessories, nautical instruments and more.

In addition, visitors on Amazon.in can watch the ‘Make In India’ inauguration ceremony, including PM Narendra Modi’s live speech who inaugurated the function on Saturday.

Head to https://t.co/ozc03nywhx to watch the PM’s inaugural address and learn more about #MakeInIndia week.

— Amazon.in (@amazonIN) February 13, 2016
Amit Agarwal, Vice President and Country Head, Amazon India said, “The Amazon platform, with innovations such as easy shipping, fulfilment centres and global selling, can serve as a strong enabler for Indian manufacturers, artisans, and businesses to reach customers not only in India but also across the globe.”

We are very excited to support the ‘Make In India Week’ with several initiatives on both Amazon.in and Amazon.com. ‘Make In India’ connects with our mission to transform how India buys and sells, and we are thrilled that it will provide further impetus to Indian manufacturing, allowing customers globally to access Indian innovations and creations, added Agarwal.

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The ‘Make in India’ store on Amazon.in showcases a wide range of India made products across hundreds of categories including fashion, beauty, sports and fitness, electronics, food products, luggage, furniture, health, home etc., all manufactured in the country.

In order to woo customers, Amazon has started special deals on all its India-made products. To synchronise with the ‘Make In India Week’ theme, the e-commerce platform has created a design style guide inspired by the elements in the ‘Make In India Week’ logo, which has been used across the home page and the dedicated storefront.