November,2018,Bangalore:A global epidemic, hunger has close to a billion people within its grips. India is the home to over 23% of the world’s hungry. Over 19 crore people in our country are compelled to sleep on an empty stomach daily and we lose over 3000 children every day to hunger. But irony is we waste around 67 million tonnes of food valued around Rs.92,000 Crore annually. These stats only prove thatthe real cause of hunger is not shortage of food, there is more than enough food to feed entirepopulation of this earth.The real cause of hunger is unequal distribution and accessibility food.
Let No Child Go Hungry: Sumeru pledges “One Million Meals” to Fight Hunger
Being an integral part of the food industry Sumeru understands how large the crisisof hunger is in our country. Which is why Sumeruhas joined hands with the Hugs Foundation tolaunchan initiative to fight hunger in India – the ‘One Million Meals Campaign’. Through this initiative Sumeru has pledged to provide one million meals toour country’s underprivileged children.
Talking about this initiative Mr. Mithun Appaiah, CEO Sumeru said, “As a frozen food company we provide millions of consumerswith products that are made from quality ingredients preserved in tact that taste great and enhance the experience of food.But we felt the need to do more, especially when it came to helping people and communities that need foodthe most. Our One Million Meals campaign was born from this need to make a difference.”
Madhumita Kalauny, Founderof Hug Foundation said, “We are excited about partnering with Sumeru on their ambitious One Million Meals initiative to fight hunger. Though this is just the beginning, initiatives like these which bring together the citizens and the food industry will help build awareness and more importantly provide avenues to make a difference.”
Through its “One Million Meals” campaign Sumeru is calling upon the food industry, changemakers and social influencers and most importantly the citizens of the country to spread the message to fight hunger. The campaign features an engaging video that aims spread awareness about hunger and mobilise users to act to stop hunger.