Chennai, March 11, 2018: The Watebase Limited (Waterbase), a leading manufacturer of high quality shrimp feed in India, has bagged the coveted Asia’s Most Valuable Business Brand Award 2018 in the Shrimp Feed category.
Mr. Ramakanth V. Akula, CEO, The Waterbase Limited received the prestigious award at the Asian Brand & Leadership Conclave Singapore 2018 held at The Ritz Carlton in Singapore.
Speaking on the achievement, Mr. Akula said, “We are delighted to be recognised at such a prestigious international platform. This is yet another pivotal milestone in Waterbase’s history. At Waterbase, it is our constant endeavour to create benchmarks and constantly reinvent. India is today the world’s largest exporter of shrimps. Waterbase is proud to be a part of this success story.”
Asia’s Most Valuable Business Brands is a concept developed by ibrands 360 in collaboration with WCRCINT. The awards are a distinctive recognition for a company recognized as leader in its industry category, and are based on the broad parameters of brand value proposition, brand persona, prestige, brand reinvention, social conscience, marketing connect and ‘Cult Premium’ (propensity to influence consumer action), rendering it a greater wide-sweeping and multi-dimensional competitive advantage. Asia’s Most Valuable Business Brands defines the who’s who in the world of brands in business in India.
The Waterbase Limited (incorporated 1987) commenced business in 1993, becoming one of the first companies to enter the organized aquaculture business in India. Waterbase is part of the Karan Chand Thapar Group (KCT Group). Founded in 1929 as a coal mining company, the KCT Group has a highly diversified portfolio of businesses with interests in sectors ranging from coal and infrastructure to real estate, manufacturing and aquaculture. The company is committed not only to continuing the rich business legacy of the Group, but also to significantly build and develop it across the years. Waterbase is focused on manufacturing shrimp feed, processing shrimp and exporting processed shrimp. The company is in the process of setting up the Vannamei Shrimp Hatchery.