New Delhi, Delhi, India
IndiaMART, the front-runner of the cause of entrepreneurial fervor in the country, is now set to seal its position as the enabler of business growth with its new Brand Campaign – ‘India ki Khoj’. The new campaign featuring Irrfan Khan will establish IndiaMART’s value proposition of a business facilitator of India, by being the platform that powers the ‘Khoj’ for growth, success, ambitions and legacy.
“It feels great to be associated with this brand and its campaigns that have been inspirational to millions of entrepreneurs as well as the buyers in fulfilling their needs, be it business or personal. Through this campaign, I am sure that it will generate a strong impact and encourage enterprising people across the country to come forward and put their ideas into action,” said Irrfan Khan, India’s critically and globally acclaimed Cine Star.
IndiaMART has built itself as the definitive market place for millions of Indians who come searching for other businesses to do business with. The campaign moves a step ahead by connecting entrepreneurs to their role models, who they idolize. The idea is aptly voiced by IndiaMART’s brand ambassador, Irrfan Khan, capturing budding entrepreneurs and their dreams in a short 30 seconds story.
Speaking of the campaign, Sumit Bedi, Vice President, IndiaMART said, “India’s economic prosperity is fuelled by millions of small & medium sized entrepreneurs. We give them the platform to grow and act as an enabler that they can trust. Through this campaign, we will be celebrating the spirit of enterprises found across the length and breadth of India. Thus, we have summed it up as ‘Khoj’, for everything that they are looking for in life. We don’t just connect markets with opportunity; we connect individuals with their ambitions.”
The campaign has been crafted by ‘Bang in the Middle’ and was shot in Mumbai. Prathap Suthan, CCO and Managing Partner, Bang in the Middle said “Every entrepreneur and every businessman starts his or her journey to follow a dream. The innate search and thirst to achieve a target, reach a landmark and build an enterprise worthy of the dream in their minds. Our country is full of legends of people who have started small and made global successes, and those stories and surnames are driving forces for a country that’s now woken up. They are inspiration to those searching for their own footprints to leave behind. This campaign is a tribute to that entrepreneurial spirit, as much as the earthiness of Irrfan adds realness to the grit of these people”
The campaign kick-started with a tweet by Irrfan Khan and will also be amplified through his other digital platforms. The link – https://www.youtube.com/watch?v=SoBcg2z0pZE
The campaign consists of a TVC, Press and Radio promotion, and will have an extensive spread across the digital medium.
IndiaMART is India’s largest online marketplace, connecting buyers with suppliers. The company offers a platform and tools to over 14 million buyers to search from over 25.7 million products and get connected with over 1.8 million reliable and competitive suppliers. Founded in 1996, the company’s mission is ‘to make doing business, easy’. The company has over 3000 employees located across 55+ offices in the country. Its existing investors include Intel Capital and Bennett, Coleman & Co. Ltd.
Bang in the Middle is Gurgaon-based communication agency cofounded by Prathap Suthan and Naresh Gupta. Bang in the Middle works with Jabong, Dulux Paints, Vimal, Future Brands, Tupperware, Mahindra Comviva, IGI Airport, Veen Waters, Maharishi University, Picasso College of Animation, Little, Diva’ni and Oxolloxo among others.