New Delhi: Two-wheeler manufacturer Honda Motorcycle & Scooter India on Friday reported a 4.4 per cent decline in total sales at 381,521 units last month.
The company had sold 3,99,173 units in March 2015.
In the domestic market, sales were at 3,65,526 last month as against 3,84,422 units in March 2015 – a decrease of 4.9 per cent.
Exports, however, rose 8.4 per cent to 15,995 units against 14,751 units in March last year, it said.
For the fiscal year ended March 31, 2016, the company posted a marginal increase in total two-wheeler sales at 44,83,459 units as against 44,52,005 units in the previous fiscal year.
Domestic sales for FY16 also rose marginally at 42,83,345 units as compared to 42,63,746 units in the previous year.
Commenting on the performance, Honda Motorcycle & Scooter India senior vice president-sales and marketing Yadvinder Singh Guleria said, “From a strategic perspective, 2015-16 was like a base camp for Honda and now we are fully armed for the steep climb in 2016-17.”
On the outlook, Honda Motorcycle & Scooter India president and CEO Keita Muramatsu said: “2016-17 is going to be Honda’s most definitive year in India…Our priorities will be strengthening the fun connect of Wing mark with Indian youth, make all our models BS-IV compliant at the earliest for added customer convenience while continue to aggressively make inroads into rural India.”