Hoichoi powered by leading international digital platform ‘ViewLift’

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Kolkata, September, 2017 – SVF, East India’s largest entertainment company, has roped in New York based ViewLift as its technology partner for Hoichoi – the soon-to-be-launched one-stop online video streaming destination for the largest collection of the best in Bengali entertainment content.

SVF gave the mandate to ViewLift in October 2016 to develop the Hoichoi app as well as the website. The beta version has already been launched on iOS and Android platforms, with the final version being readied for a grand launch in 2 weeks.

Vishnu Mohta, Co-Founder, Hoichoi said, “We chose ViewLift as our technology partner because of their expertise in the OTT space with the leading media and entertainment brands in the world and their ability to deploy a full-service video infrastructure rapidly, supporting distribution – consumption – monetization across all major platforms and devices – Android, iOS, Roku TV, Apple TV, Amazon Fire TV and Chromecast.”

With Original Web-Series, Short Films and Documentaries exclusively for Hoichoi in the pipeline, it will also have over 500 Bengali Movies and 1000 songs for audio streaming at the time of its public launch.

Manik Bambha, CDO and CTO, ViewLift said, “We are glad to be associated with the development of the next big thing in India’s OTT space. Hoichoi is well positioned to capture significant opportunities in the space with a niche offering meant for Bengali consumers. We are confident that through this digital platform, subscribers will be able to stream on-demand content seamlessly. Hoichoi will benefit from our extensive marketing, data and analytics tools that will help them enhance interaction with their audience.”

ViewLift gives its partners access to an analytics platform that is unparalleled in the industry. Generated from every platform, piece of content and end-user, the data ViewLift provides allows for rapid and granular analysis of traffic, engagement, revenue and marketing.

About SVF: 

SVF is Eastern India’s largest entertainment company, having business interests in Film Production, Television content Production, Film Distribution, Digital Cinema, Music, New Media and Cinemas. SVF has successfully produced over 110 films including national award winning ‘Chokher Bali’, ‘Raincoat’, ‘Memories in March’, ‘Apur Panchali’, ‘Chotoder Chobi’, and ‘Chander Pahar’. SVF’s next biggest venture is Hoichoi, a one-stop online destination for Bengali entertainment – an on-demand Video Streaming Website and App – with over 500 Movies, 1000 Songs and Original Web Series. 

About ViewLift :

ViewLift is a full-service content distribution platform empowering media companies, sports leagues and teams, education providers and others to monetize their content through native branded apps on every major digital device including mobile, over-the-top, connected TV and game consoles. ViewLift offers clients a range of monetization models on a proprietary platform with advanced analytics, tracking performance in real-time. ViewLift is backed by leading VC firms, including New Enterprise Associates, Comcast Ventures and Revolution, as well as tech and media pioneers Ted Leonsis, Steve and Jean Case, Terry Semel, Robert McCormack and others. ViewLift clients include: NBCU; TEGNA; Monumental Sports Network; The Great Courses; Major League Lacrosse; Arena Football League; the owned-and-operated channels of SnagFilms; and others.

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