Gits launches new Just add boiling water range – Cup Poha

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India, July 24, 2019: Gits Food, the pioneers of convenience food in India, introduces everyone’s favourite breakfast – Poha in a brand new cup packaging. Specially designed for the generation which is always on-the-go, this Cup Poha comes as the best snack during vacation, in transit or while working long hours in office.

Ready in just three minutes, consumers have to add/pour hot water, stir once and snack on the delicious and healthy treat with no added colours, flavours or any preservatives. Available in 80 grams cup priced at INR 50 and a 60 gms pouch priced at INR 20 only.

Commenting on the launch of the new product, Sahil Gilani, Director – Sales & Marketing, Gits Food said, “Gits Poha is the first product in our Just add boiling water range. This product line has been developed keeping the busy and restless consumers in mind, for whom even 5 to 10 minutes prep time is too long hence we developed this range to be ready in just 3 minutes! However, there has been absolutely no compromise to product taste and safety in the bargain.”

Gits’ three minute Poha is available across leading retail outlets, supermarkets and e-commerce platforms in addition to their E-store.

Established in 1963, Gits pioneered the convenience packaged food segment by being the first company to introduce the concept of Instant Mixes in India. Since inception, the quality policy, as set by the founders is simple & valuable: “We will not sell what we don’t relish ourselves”. They are not just the pioneers in introducing prepackaged foods but are also amongst the first Food Product manufacturing companies in India to obtain ISO 9001 – 2008 (Quality Standard) ISO 22000 (Food safety).

Over the years, Gits has developed a large number of products within its portfolio including Instant Mixes (Ready-to-Cook), Ready Meals (Ready-to-Eat), and Dairy products. Gits is widely distributed across India & exports to over 40 countries across the globe.