New Delhi, May, 2018: Croma today announced the launch of a first-of-its-kind premium format store, ‘Gadgets of Desire’, with the opening of the first such standalone store in Delhi. ‘Gadgets of Desire’ hosts a curated range of innovative and unique tech products that are a perfect fit for today’s digital savvy and gadget-loving customers. The store’s unique interactive touch-based sound experience zone will let customers experience over 70 speakers with just a touch. An exclusive IOT (Internet of Things) zone which allow the customers to experience the entire IOT ecosystem.
The first standalone ‘Gadgets of Desire’ store recently opened in Green Park, Delhi. Designed to be compact as compared to the regular Croma megastores, the store will however offer customers the entire range and capabilities of a full-fledged Croma store through the ‘Wider-than-store’ service. ‘Wider-than-store’, Croma’s omni-channel capability will allow customers to browse, view and find those products which are not on display and also allow them to complete the purchase of the product on the spot.
Mr. Ritesh Ghosal, CMO, Croma said, “Croma has always been a customer-centric retail company. Croma, Gadgets of Desire, is an attempt to come closer to the customers and become a go to destination for everything in electronics! The new store format, is a small neighborhood store that is a totem of the full-fledged Croma store and gives customers a gateway to the entire range of Croma’s electronics”
The standalone ‘Gadgets of Desire’ store that has opened in Delhi follows the 27 other shop-in-shop Gadgets of Desire zones already present across the existing retail store chain in India.
About Infiniti Retail Limited:
Croma is a chain of multi-brand digital gadgets and home electronics retail stores in India run by Infiniti Retail Limited, a 100% subsidiary of Tata Sons. Launched in October 2006, the chain now has a customer base of over 6 million and almost 100 outlets across 20 major cities of India. With strong relationships across the entire eco-system of brands, financiers, insurers and other partners, Croma serves over 50,000 customers every day and ranges over 6000 unique products in the stores from 6 lead categories namely Home Appliances, Audio & Video, Photography, Computing, Kitchen & Wellness, Mobiles & more.
Croma came into being with the purpose of helping customers in their buying process. Aptly expressed in the brand’s tagline ‘We help you buy’, this promise stands on the four pillars of knowledgeable and helpful staff, wide range of brands and products, post-sale service assurance; all this and a world class shopping experience.
Reiterating the same commitment to delight customers all along, Croma launched its own label products ‘Croma Life Accessories’ in 2008 – with over 200 products in its portfolio that have a share in Croma of over 20% in select categories. ‘Croma Life Accessories’ has won the award for ‘Brand Excellence in Private Label’ for two consecutive years by the ‘World Brand Congress’.