Spot to air on ‘Family Guy,’ ‘The Bachelor,’ Feb. 7th & 8th. AHF lauds stations for airing public health spot, “This is Real Talk,” for breaking new ground, as similar AHF condom spots were previously rejected.
AIDS Healthcare Foundation (AHF), which operates the largest community-based alternative HIV and sexually transmitted disease (STD) testing program in California, will air a straightforward, teen-focused public health commercial promoting condom use (‘This is Real Talk’) on Fox and ABC networks in the Los Angeles market this weekend. The paid HIV prevention commercial will air in primetime spots, specifically during the bawdy animated series, ‘Family Guy’ and the risqué reality program, ‘The Bachelor’.
‘This is Real Talk’ features a father and his 17 year-old son, Dan. The action unfolds as Dan, rushing from the house, pivots to borrow the car keys from his dad, who offers both advice—real talk—and some condoms to Dan’s somewhat bewildered embarrassment. As his father then advises him to be careful and not to be late, Dan agrees, pausing to say a genuine, “Thanks, dad.”
AHF President Michael Weinstein lauds this as an important milestone in public health advertising, considering the Los Angeles FOX Television network affiliate’s prior refusal just five years ago when AHF tried to purchase commercial time for a similar fact-based 30 second spot starring actress/activist Sheryl Lee Ralph during the Sunday evening broadcast of FOX’s popular animated series ‘Family Guy’, a show notorious for its raunchy and racy content.
“This is a pivotal moment for public health advertising. For years we’ve faced roadblocks from networks and outdoor vendors who prevent dissemination of crucial STD prevention and treatment information because they object to the frank nature of our sexual health and advocacy messages. I applaud the Fox and ABC networks for their evolved outlook on relatable advertising that will spark ‘real talk’ among viewers,” said AHF President Michael Weinstein.
The spot will air during KTTV-TV Los Angeles Fox 11’s ‘Family Guy’ episode on 2/7/16 between 9:00pm-9:30pm, and during KABC7 Los Angeles’ ‘The Bachelor’ episode on 2/8/16 between 8:00pm-10:00pm.
AHF has faced repeated roadblocks to both billboard and commercial campaigns promoting STD/HIV testing and treatment, drug pricing issue awareness and calls to end homophobia.
AIDS Healthcare Foundation (AHF), the largest global AIDS organization, currently provides medical care and/or services to over 588,000 individuals in 35 countries worldwide in the US, Africa, Latin America/Caribbean, the Asia/Pacific Region and Eastern Europe. To learn more about AHF, please visit our website: www.aidshealth.org, find us on Facebook: www.facebook.com/aidshealth and follow us on Twitter: @aidshealthcare and Instagram: @aidshealthcare