Ford India has garnered cumulative sales figure of 21,004 units for the month of November 2016. For the same period last year, this figure stood at 17,128 units. Out of the 21,004 units, 6,876 units were sold in the domestic market, while the rest 14,128 units vehicles were exported out of India. During the same period last year, the domestic sales for Ford stood at 8,773 units while the exports stood at 8,416 units.
“While the macro-economic indicators continue to be positive, the auto industry does face short term headwinds given the recent demonetization drive” said Anurag Mehrotra, executive director, Marketing, Sales & Service, Ford India. “Our strategy of product led innovation, a differentiated customer experience, and breaking the myth on our cost of ownership has ensured that Ford continues to grow faster than the industry since the start of 2016.”
Equally bolstering the product promise, the company also commenced pan-India bookings of its iconic Ford Mustang. Priced at INR 65 Lakh, the booking of Ford Mustang, till now, was limited to Delhi & Mumbai in the first phase since its launch in July. The new Mustang is equipped with a 5.0L V8 petrol engine, churning out a massive 401 PS of peak power, to appeal to enthusiasts across India. Read More: Ford’s survey reveals common misconceptions about fuel efficiency in India
In November, Ford Motor Company Executive Chairman William Clay Ford Jr. on his India visit announced that the company would expand its product development and global business services capabilities in India. The investment of nearly Rs. 1,300 crores into the Ford Global Technology and Business Center will set the foundation for growing the Ford team in India.