Create an Unmatched First Impression in Your Startup Business
Just like individuals, businesses have to make first impressions as well so that they can close the deal, hire an experienced employee, or even attract an investor. As a business owner or a manager, there are some essential strategies you can incorporate in your business so that you are able to turn the tide on your side every time you are welcoming potential clients or visitors in your industry. Here are some unique ideas that you need to consider to create an unmatched first impression in your organization.
1. Manage and Track Visitors
Managing and tracking visitors as they enter your business can play a central role in creating first impressions. Your business should be prepared and recognize when visitors come to your premises, whether the visitors are there for business or trying to sell something. You also want new people in your organization to be in the right place and to access the right buildings. A visitor management system can help you automate this strategy with ease.
2. Invest in the Reception Area
There is no doubt that this goes without saying. Your reception area says everything about your business, or it should. You need to structure it in such a way that it is friendly, welcoming, and spacious. Lighting is essential as no stranger wants to sit in a poorly-lit area. It should also be neutral in all the necessary aspects, such as gender. Some companies have signs and wordings that might be misinterpreted as prejudice.
3. Attend to Visitors Immediately
Having a visitor management system is useful because it will direct all the people visiting your company for the first time. However, the human touch is always necessary, especially when you want to create an excellent first impression. As such, you need to have a receptionist who has been trained in front office operations and handling of visitors. You can outsource front office services from some leading customer-based organization whose staff members have the necessary technical training to make sure that you are creating top-notch impressions in your business.
4. Have Organized Offices
This is where you will be making deals with leading marketers and customers. Therefore, you have to make sure that everything works and that your office does not become the main reason the deal fails to go through. To be on the safe side, you need to make sure that your office is organized, clean, and tidy. Your sofas should match your office and the worth of your company as well. All equipment, such as paper shredders and printers, should be working as expected to avoid unnecessary embarrassments.
5. Get Rid of Reserved Parking Slots
Having reserved parking slots works for government entities where the traditional hierarchical order is still working. However, for your business, you will be sending a negative message by having reserved parking for your director or financial officer. Parking slots should be available for use by visitors who are mostly potential recruits or clients. You can also have some parking slots for an employee of the month, which will send a positive message to anyone who is a potential employee in the organization.
6. Show Some Care
You don’t know how much distance your visitors have covered before entering into your office. There is also a high chance that they missed their daily cup of coffee so that they can arrive on time for the scheduled meeting. How about showing that you care by offering a hot cup of coffee to your visitors? If you are discussing your sales, there is no doubt that you will get some points out of this. Some companies go the extra mile of offering their visitors something from the company merchandise, such as umbrellas when it is raining, which is an innovative way of creating first impressions.
As a business owner, you are always competing for customers and talented employees with other organizations. Basic compensation packages and the overall brand of your company can give you an edge in this competition. However, working on your first impression can give you an advantage that you never expected. Invest in creating the first impression for the benefit and growth of your agency.