Mumbai, Maharashtra, India
Kick starts Datsun Flagbearers campaign in eight cities during ICC WT20
Campaign to provide unexpected access to around 200 underprivileged children
Continuing with its brand campaign #ISayYes, to engage and support the aspirational youth of India, Datsun announced its association with Magic Bus for Datsun Flagbearers campaign. The joint campaign will run throughout the ICC World Twenty20 2016 and enable almost 200 underprivileged children to walk hand-in-hand with cricketing legends on the field as flagbearers during the matches.
Datsun Flagbearers campaign will officially commence from March 8, with the first league match of ICC WT20 in Nagpur. It will cover all matches across eight cities including Bangalore, Delhi, Dharamshala, Mohali, Kolkata, Mumbai and Nagpur, giving selected children an unexpected access to the world of cricket. Twenty-six underprivileged children associated with Magic Bus from each city will proudly bear the flags in the grounds at the start of every match, along with the players.
The ICC World Twenty20 2016 is the first major event following Nissan’s announcement of its eight year partnership with the International Cricket Council (ICC). The partnership is a step towards bringing the game closer to the Indian audience and Datsun Flagbearers campaign offers a chance for young cricket fans to be a part of the excitement.
Speaking on the announcement, Arun Malhotra, Managing Director, Nissan Motor India Pvt. Ltd. said, ”Datsun always aims to build a strong connection with ambitious and aspirational youth from every segment of Indian society and also support them in realizing their dreams. By associating with Magic Bus, Datsun Flagbearers campaign will give a ‘dream come true’ moment to around 200 underprivileged children. The association will also help these young dreamers to take a step closer to their dream sport. This resonates well with our new brand campaign #ISayYes. ”
Magic Bus, a 17 year old child and youth development organization, works with 400,000 children from some of India’s poorest areas to equip them with education and take them on a journey towards better livelihoods as adults. Datsun’s association with Magic Bus is aimed at helping children with an #ISayYes attitude to realise their dreams.
Speaking about the initiative, Jaideep Bhatia, Head of partnerships, Magic Bus, said, ”Our children are very excited to be the official flagbearers during the upcoming matches.”
Nissan Motor Co., Ltd. announced the return of the Datsun brand, Nissan’s third global brand, alongside Nissan and Infiniti, in March 2012. Datsun provides a sustainable motoring experience to optimistic up-and-coming customers in high-growth markets. Datsun represents 80 years of accumulated Japanese car-making expertise and is an important part of Nissan’s DNA. Datsun started sales in India, Indonesia, Russia and South Africa from 2014. For more information, visit www.datsun.co.in.
About Datsun History
Datsun originated in Japan as DAT-GO (the DAT-car) almost a century ago in 1914. The word DAT means ‘lightning-fast’ in Japanese but is also a reference to the first letters of family names of the three financiers who supported the business at the time: Den, Aoyama and Takeuchi. Using the same logic, it was promoted as Durable, Attractive and Trustworthy, or DAT for short.
In 1933, Nissan’s founding father Yoshisuke Aikawa took over the business with a vision of “mobility for all”. The introduction of a light-weight, economical yet resilient car to meet the aspirations of young Japanese people in the early 1930s was named the ‘son of DAT’ – Datsun – which later changed to Datsun. Local engineering and mass-production made the founder’s dream a reality.
About Nissan Motor India Pvt. Ltd.
Nissan Motor India Private Ltd. (NMIPL) is a 100% subsidiary of Nissan Motor Co. Ltd. Japan. The company was incorporated in 2005 and offers innovative and exciting products across hatchback, MUV, SUV and sedan segments in India. Nissan together with its global alliance partner Renault set up a manufacturing plant and a Research & Development Centre near Chennai. Nissan in India has a portfolio of two brands, Nissan and Datsun. For more information, visit www.nissan.in.
About Magic Bus
Since 1999, Magic Bus has been working to move some of India’s poorest young people from childhood to livelihood, by equipping them with the education they need to grow up to be successful. The programme is delivered by youth leaders from the communities, supported and trained through Magic Bus unique mentorship programme. The organization’s youth-centered livelihood programme connects the aspirations and potential of young people to livelihood opportunities. For more information, visit www.magicbus.org