Combined Offering Measures Anonymous and Intent Actions Within Physical Retail While Enabling Post-Visit Activation and Attribution
CloudTags, the creator of the Connected Store and RetailNext, the worldwide expert and market leader in retail analytics for brick-and-mortar stores, today announced a collaborative in-store solution to help redefine the shopping experience. The collaborative solution combines RetailNext’s comprehensive data analysis of customers’ anonymous shopping behaviors with CloudTags’ ability to collect opt-in first party purchase intent data, and delivers a more complete data suite to enhance the shopping experience.
“Partners like CloudTags and RetailNext enable us to continue to innovate our retail experience”
“We are delighted to be working with CloudTags, an innovative company that shares our vision for bringing connected commerce to brick-and-mortar retail,” said Kindra Tatarsky, head of business development at RetailNext. “Together, we enable customers to better access product information and retailers to deliver customized service based on specific opt-in behaviors.”
“Partnering with RetailNext creates exciting new opportunities for retailers to more accurately measure the effectiveness of their investments in digital store experiences,” said James Yancey, CEO & Co-Founder of CloudTags. “Our joint offering combines both rich in-store intent data with aggregate traffic, pathing and dwell times, enabling retailers to have a comprehensive picture of who’s in their stores and what they’re doing while they’re there.”
Timberland, a leading outdoor lifestyle brand equipping consumers for everyday adventures along the Modern Trail, is the partnership’s first retail client in the United States. The brand will be showcasing the technology at its exclusive Connected Store at the Timberland Herald Square location.
“Partners like CloudTags and RetailNext enable us to continue to innovate our retail experience,” said Kate Kibler, vice president of direct to consumer at Timberland. “Consumers rely on technology today more than ever to shop where and when they want, and we’re making it even easier with this blended physical/digital environment. Additionally, we’ll gain valuable insights that can help us better understand our customers and shape our retail strategy.”
By segmenting behavioral data from customers with and without CloudTags devices, the amplification of offering digital experiences to shoppers can be accurately gauged and measured and through CloudTags’ award-winning data engine Nimbus, retailers can personalized these in-store digital experiences in a meaningful way. Once a customer has opted-in with their email address to allow post store re-engagement, In-Store Remarketing display and email powered by CloudTags allows retailers to achieve up to 16x greater click-through rates compared to standard remarketing campaigns.
Schedule a meeting with CloudTags and RetailNext at Booth #3453 at NRF.
CloudTags is the creator of the Connected Store – powering customer identification, predictive intelligence and in-store remarketing. CloudTags’ technology increases sales for retailers by allowing customer to interact digitally with products in the store, then re-engaging them intelligently afterward. For more information, please visit www.cloudtags.com or follow on Twitter @cloudtags.
The first technology platform to bring e-commerce style shopper analytics to brick-and-mortar stores, brands and malls, RetailNext is a pioneer in focusing entirely on optimizing the shopper experience, delivering comprehensive, real-time analytics that empower worldwide retailers, shopping centers, and manufacturers to collect, analyze, and visualize in-store data.