" />
Friday, June 23, 2017

4G promotion will boost advertising sector 15% in 2016


Higher spending by telecom companies to promote their 4G services is expected to boost the advertising industry by 10-15 percent in 2016, according to Deloitte India.
“The ongoing launch of high-speed 4G data services is set to become the next battleground for telecom firms. The industry is expecting operators like Airtel , Vodafone and the soon-to-be-launched Reliance Jio to spend millions of dollars on advertising over the next few months to grab market share,” Deloitte India’s Ashesh Jani told PTI.

He said the 4G services will also help in pushing the ad spends on mobile.

“Advertisers will be spending more money on video ads on hand-held devices in 2016. Advertisers will think mobile-first when making their digital advertising strategy. With more telecom operators ready to launch 4G services, video consumption on mobile will rise even more, thus pushing ad spends on video ads,” he said.

As per an Internet and Mobile Association of India study, as much as 60 percent of subscribers in the country access the net through mobile phones. It is expected to reach 315 million by 2017.

A recent report from Internet traffic tracking firm ComScore revealed that online video consumption here grew 100 percent in the past two years alone.

“Digital media continued to show the maximum year-on-year growth, above 30 percent in 2015. Video, mobile and social media are biggest growth drivers for it,” Jani said.

The ICC T20 World Cup, which will be held in the country from March, is also expected to be a trigger in 2016, he said.

In 2015, he observed that e-commerce players had increased their spending by 70 percent and now accounted for 6 percent of total TV advertising.

Online retailers have used radio extensively in their ad campaigns and have aggressively advertised on the medium to gain market, Jani notes.

The Cricket World Cup, IPL, and Bihar and Delhi assembly polls also contributed to overall growth in 2015 and this year too with four large states — West Bengal, Tamil Nadu, Kerala and Assam — going to polls, this will give a big leg-up to the advertising industry.

“Government ad spends rose drastically in 2015 with campaigns like the Make in India, Swachh Bharat and Digital India,” Jani said, adding last year ad industry maintained its annual growth similar to that of 2014.

According to the Pitch-Madison Media Advertising Outlook 2015, the advertising industry grew by 16.4 percent in 2014.

It revised its forecast for 2015 to 13.8 percent from 9.6 percent.

Google’s DeepMind finds way to overcome AI’s forgetfulness problem


London: DeepMind, the London-based artificial intelligence (AI) company owned by Alphabet Inc., claims it overcame a key limitation affecting one of the most promising machine learning technologies: the software’s inability to remember.

The breakthrough, described in a paper published Tuesday in the academic journal Proceedings of the National Academy of Sciences, may open the way for artificial intelligence systems to be more easily applied to multiple tasks, instead of being narrowly trained for one purpose. It should also improve the ability of AI systems to transfer knowledge between tasks and to master a sequence of linked steps.

Neural networks, software which is loosely based on the structure of synapses in the human brain, are considered the best machine learning technique for language translation, image classification and image generation. But these networks suffer from a major flaw scientists call “catastrophic forgetting.” They exist in a kind of perpetual present: every time the network is given new data, it overwrites what it has previously learned.

In human brains, neuroscientists believe that one way in which memory works is that connections between neurons that seem important for a particular skill become less likely to be rewired. The DeepMind researchers drew on this theory, known as synaptic consolidation, to create a way to allow neural networks to remember. They worked with Claudia Clopath, a neuroscientist at London’s Imperial College, who is a co-author on the paper.

“We have shown it is possible to train a neural network sequentially, which was previously thought to be a fundamental limitation,” James Kirkpatrick, a DeepMind researcher who was the lead author on the paper, said in an interview.

The researchers created an algorithm—called Elastic Weight Consolidation or EWC—that computes how important each connection in a neural network is to the task it has just learned and then assigns this connection a mathematical weight proportional to its importance. The weight slows down the rate at which the value of that particular node in the neural network can be altered. In this way, the network is able to retain knowledge while learning a new task.

The researchers tested the algorithm on ten classic Atari games, which the neural network had to learn to play from scratch. DeepMind had previously created an AI agent able to play these games as well or better than any human player. But that earlier AI could only learn one game at a time. If it was later shown one of the first games it learned, it had to start all over again.

The new EWC-enabled software was able to learn all ten games and, on average, come close to human-level performance on all of them. It did not, however, perform as well as a neural network trained specifically for just one game, the researchers wrote.

Peter Dayan, a professor of neuroscience at University College London, said DeepMind’s paper might benefit neuroscientists in thinking about how synaptic consolidation works. He said studies by psychologist John Pearce, at Cardiff University, seemed to indicate a very similar mechanism determined which synapses were available or unavailable for new learning.

DeepMind, which Alphabet purchased for £400 million ($486.4 million) in 2014, is best known for having created AI software able to beat the world’s best players at the ancient Asian strategy game Go. That achievement was considered a major milestone in computer science because Go has so many possible moves that a computer cannot simply figure out the best move in every situation and instead must rely on something more akin to intuition—making educated guesses based on its own experience.

Oppo F1 selfie-focused phone now available for pre-order


Chinese company Oppo’s selfie-focused phone, aka F1 is expected to make its way to India on January 28. The phone in question has however landed first in Vietnam where it is now available for pre-order. The Oppo F1 has been priced at roughly around $290 which roughly translates to Rs 19,377. The phone will start shipping from January 21.

The Oppo F1 which was first announced during the recently concluded CES 2016 trade show focuses a great deal on premium design and top-notch camera capabilities. The F1 comes with a 13-megapixel camera on the rear with f/2.2 lens and LED flash. There’s also an 8-megapixel camera on the front with f/2.0 lens (1/4″ sensor). The phone uses the screen (that lights up) as a flash in low-light environments.

The phone comes with full metal unibody and packs in a 5-inch HD IPS display protected by Corning’s Gorilla Glass 4 (2.5D). It is powered by a 1.7GHz octa-core Qualcomm Snapdragon 616 processor coupled with Adreno 405 GPU and 3GB of RAM. It come with 16GB of internal memory which is expandable by up to 128GB via microSD card. The dualSIM phone runs Android 5.1 Lollipop-based ColorOS 2.1 which is Oppo’s custom skin. The phone is backed by a 2,500mAh battery.

Oppo will celebrate its second anniversary in India this year. Only recently it announced a new after sales-service policy under which “all handsets purchased starting from December 15, 2015 will have a two years’ service warranty applicable across all Oppo service centres in India.” The company also plans to open 200 new service centres across India.

Indiahacks 2016, World’s Largest Developer Confluence Attracts Over 50,000 Developers

Tuesday, January 12, 2016 2:00PM IST (8:30AM GMT)
HackerEarth in association with Altimetrik are hosting the month-long code fest with 25% participants from outside India
Bengaluru, Karnataka, India

IndiaHacks 2016, one of the world’s largest developer confluence hosted by HackerEarth in association with Altimetrik, has attracted over fifty thousand developers till date. The massive event commenced on January 8, 2016 with an Artificial Intelligence programming contest and Fintech hackathon – two out of the nine technology tracks scheduled for the month-long code fest. The event has seen over one lakh registrations for the various tracks. On an average every developer is participating in more than two of these contests. More than 25% of developers are from outside India with the event continuing to attract more participants from the coding community.

As one the fastest growing community for developers in the world, HackerEarth is conducting Indiahacks to encourage programming and celebrate the spirit of hacking among coders. The month long code fest will see a combination of online hackathons and programming contests. There are three programming tracks around Algorithms Programming, Artificial Intelligence, and Machine Learning. These tracks will have developers solving complex programming problems by using concepts of algorithms, data structures, data science, artificial intelligence etc. Additionally, there will be six online hackathons in the domains of FinTech, IoT, Gaming, Open Source, Online Commerce, Travel and Transport. These hackathons will see developers build unique and interesting products according to the themes in less than 48 hours.

Hacks will be evaluated based on parameters like uniqueness of the idea, usability of the hack, code quality, design etc. The top 20 shortlists from each of the tracks will be invited to an offline conference, where they will get another 24 hours to build on their hacks and pitch to a panel of judges. The winners of IndiaHacks will be decided at the offline developer conference on March 19th & 20th, 2016 in Bangalore. The winning team will be rewarded with a fully paid trip to San Francisco. Other exciting prizes include X-box, GoPro Hero 4, and HackerEarth goodies.

Altimetrik is a business transformation and technology solutions company, part of the $100 million Vattikuti ventures. Through their ‘new methodology’ that is based on the fundamentals of Design-Thinking and Design-led Engineering, Altimetrik is at the epicenter of powering the next wave of  IT and business transformation. It is this outlook that led Altimetrik to sponsor HackerEarth’s IndiaHacks 2016, as a major hiring and outreach opportunity to nurture young talent and give programmers and coders the opportunity to transform themselves into ‘Design Engineers’.


  • FREE upgrade to 4G for existing customers, along with high-speed 4G SIM
  • 100% extra data for postpaid Vodafone 4G customers on RED and greater than 1GB packs for postpaid & prepaid customers for select MRPs
  • Enjoy 3 months complimentary subscription to TV, Movies & Music on VODAFONE PLAY as part of your Vodafone 4G plan
  • 100+ Live TV channels
  • HOOQ, premium video-on-demand service with over 35,000 hours of Hollywood blockbusters and popular local programs
  • HUNGAMA PLAY, leading entertainment destination with over 7,500 movie titles
  • VODAFONE MUSIC, stream your favorite music from over 1.2Mn songs
  • Array of Data Packs beginning from 75MB at Rs. 26 to a special bonanza pack of 20GB at Rs 3297
  • Vodafone also launches 4G Mobile Wi-Fi that supports connectivity for up to 10 devices
  • Enhanced customer experience – immediate 4G SIM exchange at multiple touch points; Door-step delivery of postpaid 4G SIMs
  • Country first: 4G customers can avail 4G international roaming in Ireland, New Zealand , Czech Republic, Greece, South Africa, Albania, Hungary, Italy, Portugal, UK, Germany, Romania, Spain and Netherlands with many more countries to be launched in coming weeks.


Vodafone India, one of India’s leading telecommunication services provider, today announced the expansion of its next generation, high speed SuperNet 4G network to the residential and business corridors of Navi Mumbai, across Vashi, Kopar Khairane, Airoli, Nerul, Belapur & Kharghar. On Feb 10, Vodafone had commenced the roll-out of its 4G services in Mumbai and since then has been gradually expanding its coverage across the entire city in a phased manner. The roll-out will be completed across all parts of Mumbai including the Eastern suburbs & New Mumbai license areas by end March 2016. Besides Mumbai, Vodafone 4G services are already present in Kerala, Karnataka, Kolkata and Delhi & NCR.


Built on the efficient 1800 MHz band, this state-of-the-art network will enable Vodafone 4G customers to access internet via mobile with speeds across a range of smart devices including Mobile Wi-Fi & dongles. Vodafone 4G services can be readily accessed from 4G enabled handsets.


Vodafone 4G will significantly enhance the mobile internet experience for customers with faster download/upload of videos and music, seamless video chats and will also facilitate greater ease in using their favorite apps. Customers will also adore features like high definition video streaming, mobile gaming and two-way video calling.


Vodafone’s 4G service in Navi Mumbai is built on a strong fibre backhaul of 100G, and is supported by its superfast 3G services on a new and modern network. With this launch, Vodafone is now uniquely positioned to offer in Mumbai, 2G/3G/4G services on its own state of the art, convergent radio technology.

Leveraging its global network and experience, Vodafone is also the first and only telecom service provider to currently offer international roaming on 4G to its India customers visiting Ireland, New Zealand, Czech Republic, Greece, South Africa, Albania, Hungary, Italy, Portugal, UK, Germany, Romania, Spain and Netherlands with many more countries to be launched in coming weeks.

Announcing the expansion of Vodafone SuperNet™ 4G service in Navi Mumbai, Ishmeet Singh, Business Head – Mumbai, Vodafone India said, Mumbai is a strong leadership market for Vodafone India with data contributing around 30% of total revenues. We are proud and delighted to bring our 4G services to Navi Mumbai which constitute over xx% of our customer base. 4G has the potential to revolutionize the mobile experience through powerful innovation that impacts how we work and live. With this launch, majority of Mumbai is covered by Vodafone SuperNet 4G and we expect to achieve complete coverage by end March 2016. The initial response from customers using our 4G services in Mumbai has been positive and encouraging and we invite the data savvy customers in Navi Mumbai to make the most of the bonanza of special benefits being offered and enjoy the best mobile internet experience. As a steadfast partner of Digital India, we remain focused on deploying multiple technologies –be it 2G, 3G and now 4G-for optimum use as each technology has its own vital role to play in servicing the myriad connectivity needs of consumers across the country. ”


Vodafone 4G services are present in 5 circles of Kerala, Karnataka, Mumbai, Delhi & NCR and Kolkata, which today contribute close to 50% of Vodafone India data revenues.


Vodafone’s customers in Navi Mumbai have a bonanza of special benefits to enjoy the 4G experience seamlessly. This includes:

Unmatched value

  • FREE upgrade to 4G for customers along with high-speed 4G SIM
  • 100% extra data for postpaid Vodafone 4G customers on RED and greater than 1GB packs for postpaid & prepaid customers for select MRPs
  • Enjoy 3 months complimentary subscription to TV, Movies & Music on VODAFONE PLAY as part of your Vodafone 4G
  • 100+ Live TV channels
  • HOOQ, Asia’s biggest video-on-demand service, offers customers a diverse and expansive selection of over 35,000 hours of movies and TV series with hot favorites and award-winning series such as Ash vs. Evil Dead, Friends, Nikita, Fringe and awesome blockbusters, The Matrix, Spider-Man, The Lord of the Rings and Harry Potter.
  • HUNGAMA PLAY, leading entertainment destination with over 7,500 movie titles
  • VODAFONE MUSIC, stream your favorite music from over 1.2Mn songs
  • Array of data packs ranging from a trial pack of 75MB at Rs. 26 to a special bonanza pack of 20GB at Rs 3297
  • 4G Mobile Wi-Fi that supports connectivity for up to 10 devices


Seamless customer experience

  • Instant SIM swap at all Vodafone stores and select retail outlets
  • Vodafone subscribers can also check if their SIM / Phone is 4G compatible by sending an SMS <4GCHECK> to 199
  • Request for 4G SIM by calling the call centre or sending an SMS <4GSIM to 199>
  • Door-step delivery of postpaid 4G SIMs next day itself(for requests received before 7:00pm the previous day)


Mumbai is a focus and significant growth market for Vodafone India. To cater to the growing volumes of customer usage increasing need for speed, the company invested over Rs. 1000 Cr in FY16 to expand, modernize and building a more technology and energy efficient network. In Mumbai, Vodafone has a large retail footprint with 208 exclusive Vodafone stores (56 large retail format and 152 Mini Stores)spread across prominent localities in the city, making it convenient for customers to access Vodafone’s products and services within their neighborhood.


About Vodafone India


Vodafone India is a 100% fully owned subsidiary of the Vodafone Group Plc. with operations across the country serving over 194 million customers (over 100 million in rural areas). Commencing operations in 2007, Vodafone is today India’s largest foreign direct investor, with a robust, award winning business and committed for the long term. Vodafone Business Services serves the needs of enterprises and government by providing total telecommunications (Voice and Data) solutions across mobility and wireline platforms. Our mobile wallet, M-Pesa is a unique and innovative money transfer service from Vodafone that fosters financial inclusion.


Committed to optimizing the near ubiquitous reach of mobile telephony to address national developmental priorities, the Vodafone Foundation partners is actively engaged in community development initiatives especially in the domains of m-Women, m-Agriculture, m-Education and Disaster Relief. Building on its global experience and expertise, an outreach across India and offering a comprehensive portfolio of technologies- 2G, 3G & 4G, Vodafone is uniquely positioned to actualize the vision of Digital India


Globally, Vodafone is one of the world’s largest telecommunications companies and provides a range of services including voice, messaging, data and fixed communications. Vodafone has mobile operations in 26 countries, partners with mobile networks in 57 more, and has fixed broadband operations in 17 markets. As of 31st December 2015, Vodafone had 461 million mobile customers and 13 million fixed broadband customers. For more information, please visit: www.vodafone.com.

Verification: 55a190b0664d6f07