Bharti AXA General-Wishfin


Jaipur :  2019: Bharti AXA General Insurance, a joint venture between Bharti Enterprises, one of India’s leading business groups, and AXA, one of the world’s largest insurance companies, today announced its alliance with leading financial marketplace Wishfin through its insurance arm ‘’ to offer two-wheeler insurance to customers via instant messaging platform ‘WhatsApp’.

Bharti AXA General Insurance is the first company in the domestic non-life insurance industry to provide its customers with the first-of-its-kindservice option of buying two-wheeler insurance on WhatsApp.

Mr. SanjeevSrinivasan, Managing Director and Chief Executive Officer, Bharti AXA General Insurance,

This is an instant and additional customer service option for the policyholders, apart from the company’s multiple channels, including its vast network of branches, robust customer care and contact centre, dynamic portal and intelligent chatbot.

Wishfin has launched ‘Buy Two-Wheeler Insurance on WhatsApp’ through web aggregator Wishfin Insurance, which is available on its site, provided by Bharti AXA General Insurance.

Commenting on the first-of-its-kind partnership, Mr. SanjeevSrinivasan, Managing Director and Chief Executive Officer, Bharti AXA General Insurance, said, ‘’We are happy to partner with Wishfin, a growing web aggregator offering insurance products, for reaching out to a large chunk of new age consumers and providing them a cost-effective and hassle-free two-wheeler insurance scheme in the country. With mobile instant messaging platform like WhatsApp, we are making it easier for customers to get their two-wheeler policy through an effortless communication channel.’’

“We believe in the power ofWhatsApp and chat-commerce and always innovate to make it easy and convenient for our customers to access the best financial products. The association with Bharti AXA General Insurance will help us drive‘Buy Two-Wheeler Insurance on WhatsApp’ seamlessly. Through this innovative vehicle insurance product, we are building a financial product commerce ecosystem on WhatsApp platform,’’ said Mr. PuruVashishtha, Chairman and Managing Director, Wishfin.

Notably, about a year ago, Wishfin had partnered with WhatsApp for testing its business solutions. It has used WhatsApp business for servicing its customers and planned to drive transactions on WhatsApp, which has more than 200 million daily active users in India.

Buying two-wheeler insurance is fully online process and no manual intervention is required. Customers can buy two-wheeler insurance on WhatsApp by simply giving a missed call to 8527844822 and chatting on instant messenger service WhatsApp.  Alternatively, consumers can start WhatsApp chat by clicking on the link and sharing their numbers.

Customer has to provide his/her registration number and few details before making the payment on the channel. The customer gets instant policy through WhatsApp.

The technology-led service differentiator helps the customers view and download policy and renewal premium receipt instantly and the policyholders to communicate with the company smoothly and effortlessly.

‘’This is a prompt and a fresh service option to enhance comforts and benefits of our customers and improve customer-engagement. We are confident that the easy-to-use and time-saving service alternative will empower our customers and enrich their interaction and convenience,’’ said Mr. Srinivasan.

Bharti AXA General Insurance Company Ltd.

Bharti AXA General Insurance is a joint venture between Bharti, one of India’s leading business groups with interests in telecom, agriculture business and retail, and AXA, one of the world’s leading organizations with interests in financial protection and wealth management. The joint venture company has a 51% stake from Bharti and 49% stake of AXA. The company has pan-India presence through its 104 branches and offers insurance solutions for motor and two-wheeler, health and critical illness, property and student, individual and family travel.


Wishfin Insurance Web Aggregator Private Limited (Wishfin Insurance)

WishfinInsurance is an IRDAI-authorized web aggregator (IRDAI/INT/WBA/50/2018), with its website, parent company, runs a financial marketplace,where consumers can buy various financial products such as loans, mutual funds, credit cards etc. is one of India’s leading financial marketplace with 17 million customers. It has disbursed over 3 billiondollars worth of retail loans through its platform. Wishfin is the first fintech to offer free CIBIL score on Whatsapp in partnership with TransUnion CIBIL.