Datsun Premieres redi-GO – India’s First Urban-Cross
Unique fusion of compact crossover and urban hatchback offers the best of both worlds
Fresh, striking, modern styling targets the younger generation
New vehicle platform provides superior performance and handling
New efficient 0.8L engine paired with five-speed manual transmission
Datsun here today unveiled its highly anticipated third model, the trend-setting Datsun redi-GO urban-cross.
Just two years after entering the Indian market, Datsun is expanding its offering by introducing an all-new class of car aimed at the young and aspirational, ready to take the next step in their lives. These customers have an achiever mindset, value fun and freedom, and confidently strive for success and opportunity. The Datsun redi-GO symbolizes these key values.
The Datsun redi-GO, the first urban-cross in the Indian market, combines the roominess, best in class ground clearance (185mm) and sheer fun of a crossover and blends that with zippy driving and fuel efficiency of an affordable compact hatchback. By providing the best features of a crossover and the major attributes of an urban hatchback, the Datsun redi-GO delivers the best of both worlds.
The Datsun redi-GO lives up to its name by being a lively, all-action car that’s ready to go wherever you want to venture.
Marking the reveal, Global Head of Datsun, Vincent Cobee said: “In a sea of lookalike hatchbacks, the Datsun redi-GO’s modern and distinctive looks help it stand out from the crowd. Aptly called YUKAN in Japanese (brave and bold), the design reflects the sense of individuality of the people who will buy the car: confident go-getters who know where they want to be in life.”
With fresh, eye-catching styling, the Datsun redi-GO boasts striking character lines along the bodywork. The distinctive ‘D-cut’ grille, headlamps and rear lamps are combined to create a sense of dynamism and sophistication. The Japanese design team has given the vehicle a flowing style, creating the impression that it is in motion even when it is standing still.
The tall body structure enabled engineers to deliver a spacious, bright interior and high driving position beyond expectations for a car in this class. Best in class visibility and high eye point help the driver see the situation on the road and feel confident behind the wheel. An expansive and inviting cabin expresses a sense of freedom, at the same time illustrating the car’s practicality and modernity.
The Datsun redi-GO, based on the versatile Common Module Family(CMF-A) platform from the Renault-Nissan Alliance, is powered by an all-new 0.8L three-cylinder fuel efficient engine paired with a five-speed manual transmission. The Datsun redi-GO powertrain delivers lively dynamic performance and high fuel efficiency, while the new suspension system offers an excellent balance between handling, ride comfort and manoeuvrability.
Guillaume Sicard, President, Nissan India Operations, said: “Datsun’s growth strategy in India will continue to reflect our commitment to local engineering, development and manufacturing. The Datsun redi-GO, as a tangible expression of this commitment, offers several best-in-class capabilities. It is created to bring fun, free and confident thinking to the otherwise traditional compact hatchback segment.”
Nissan Motor Co., Ltd. announced the return of the Datsun brand, Nissan’s third global brand alongside Nissan and Infiniti, in March 2012. Datsun provides a sustainable motoring experience to optimistic up-and-coming customers in high-growth markets. Datsun represents 80 years of accumulated Japanese car-making expertise and is an important part of Nissan’s DNA. The new Datsun brand stands for Dream, Access and Trust. The overall Datsun customer offer includes a worry-free ownership experience at competitive cost, accessible services, with transparent pricing and dealership proximity. Datsun cars are on sale now in India, Indonesia, Russia and South Africa.
Datsun originated in Japan as DAT-GO (the DAT-car) almost a century ago in 1914. The word DAT means ‘lightning-fast’ in Japanese but is also a reference to the first letters of family names of the three financiers who supported the business at the time: Den, Aoyama and Takeuchi. Using the same logic, it was promoted as Durable, Attractive and Trustworthy, or DAT for short.
In 1933, Nissan’s founding father Yoshisuke Aikawa took over the business with a vision of “mobility for all”. The introduction of a light-weight, economical yet resilient car to meet the aspirations of young Japanese people in the early 1930s was named the ‘son of DAT’ – Datson – which later changed to Datsun. Local engineering and mass-production made the founder’s dream a reality.
Photo Caption: (L-R) Vincent Cobee –Global Head of Datsun, Guillaume Sicard – President, Nissan India Operations, Daniele Schillaci, Executive Vice President- Global Sales and Marketing at Nissan Motor Co., Christian Mardrus – Chairman for Africa, Middle East and India region at Nissan Motor Co., Arun Malhotra- Managing Director, Nissan Motor India Pvt. Ltd. at Datsun redi-GO unveil.