The report titled “Australia Baby Food Market Outlook to 2023 – By Type (Dried Baby Food, Prepared Baby Food, Milk Formula and Other Baby Food), By Organic Baby Food), By Region and By Distribution Channels” provides information on Baby Food market segmentation by category (Milk Formula, Dried baby food, Prepared Baby Food and Other Baby Food), by Milk Formula (Standard Milk Powdered Formula, Follow-on Milk Powdered Formula, Growing-up Milk Formula and Special Baby Milk Formula),by Age Group (0-6 Months, 6-12 Months, 12+ Months), by Nature (Inorganic Food and Organic Food),by Region (New south Wales, Victoria, Queensland, South Australia, Western Australia, Tasmania, Australian Capital Territory, Northern Territory) and by Channel of Distribution (Supermarkets, Health and Beauty Specialist Retailers, Internet Retailing, Discounters, Other Foods Non Grocery Specialists, Convenience Stores and Forecourt Retailers). Company Profiles of Major Players in Australia Baby Food Market (Nestle SA, Danone Group, Aspen Pharmacare and Other Companies (Kraft Heinz, Bellamy’s Australia Ltd., A2 Milk Co. and others) have been covered in the publication. The report concludes with market projection and analyst recommendations.
Australia baby food market has shown a remarkable growth in the past few years. It witnessed positive CAGR in the review period 2013-18. Increase in women workforce, rising population of infants from age 0-36 months, latent demand from China and growing urbanization are some of the major factors contributing to the positive growth. A shift in the preference of consumers was also witnessed in the review period. Organic baby food witnessed a huge demand due to rise in the parental concerns and awareness about the products. Bubs organic, Bellamy’s Organic Bio Bambino, Holle Baby Food, Rafferty Garden, Only organic and many more were some of the major brands selling organic baby food in Australia.
Growing-Up milk formula emerged as the growing category among the milk formula in the five year review period. The major reason behind this growth is that the maternity leave is only for 18 weeks and therefore, making mothers more dependent on milk formula for the nutrition of baby.
Milk formula was leading the market segment in the year 2018 since it is the most conventional and trustworthy baby food product in the market and is also considered as a prime substitute of mother’s milk. The majority of the milk formula sales in Australia were contributed through growing-up milk formula products due to a large number of infants falling in the age group of above 12 months. The largest market share was held by infants above 12 months or more in the year 2018. In terms of nature, inorganic baby food held a maximum share of retail sales as inorganic items costs much lesser than their organic counterpart therefore making them the most preferred category. New South Wales established itself as market leader by capturing a massive revenue share for retail sales of baby food in the year 2018. It was followed by Victoria and Queensland since they are among the most populated states in Australia. Supermarkets and Health stores are the most preferred channel for buying baby food by the consumers in Australia. Subsequent purchases after consulting health experts are majorly made from these renowned and trustworthy megastores. Online also emerged as one of the preferred channel for distribution due to the increase in number of internet users and also being convenient and time saving.
Competition Scenario in Australia Baby Food Market
Competition within Australia baby food market was observed as concentrated with more than half of the market being captured by international players while the rest share is being held by other domestic and regional players. Major international companies in the market are Danone Group, Nestle SA, Kraft Heinz, Aspen Pharmacare and PZ Cussons while domestic and regional players are The A2 milk Co., Bellamy’s Australia Ltd., Bubs Australia Ltd. and many others.
Australia Baby Food Market Future Projections
The future of Australia baby food looks not so attractive since the current market is largely impacted by huge demand from Chinese and other Asian countries. The market is expected to grow at a significant single digit CAGR during the five year forecast period 2018-2023E. Milk Formula is expected to remain the largest growing segment by the end of the year 2023E.