Fourth year of Audi Mobile Terminal in India; has visited more than 54 cities over the last three years
Designed as a fully functional mobile showroom, offers complete Audi experience
Equipped with a car on display, Audi Accessories, Audi Collection and an Audi Lounge
Mumbai, 14th July, 2018: Audi, the German luxury car manufacturer, has announced the roll-out of the Audi Mobile Terminal tour for 2018. Introduced in 2015 as a customer-focused initiative, the Audi Mobile Terminal, based on the Audi Terminal concept, is a fully functional mobile showroom designed to provide complete Audi experience to the customers – whether in a metropolis or at a non-metro. Beginning with its 2018 season, the Audi Mobile Terminal will visit 20 cities with the first showcase being held at Agra between 14th and 15th July, 2018.
“Reaching out to the Indian hinterland is one of our focus areas as the customers in Tier 1 and Tier 2 cities exhibit rising aspirations for luxury cars and expect similar luxury experience offered as standard. Making the brand available and accessible for these customers is vital for us as we are witnessing increasing contribution to volumes from these cities. Audi Mobile Terminal has been a successful initiative as it takes the Audi brand right to the customer doorstep and offers them an unparalleled luxury buying experience as offered anywhere from Audi in India,” said Mr. Rahil Ansari, Head, Audi India.
Complete with car on display, Audi Exclusive elements and an Audi Lounge, the Audi Mobile Terminal takes the brand to the doorstep of the Audi customer, while showcasing Audi brand values experientially. Besides this, the Audi Collection, Audi Genuine Accessories and new digital developments are shown. The Audi Mobile Terminal concept serves as a hub for conducting test drives and enables customers and prospects to connect with Audi dealers for enquiries, new bookings and after-sales support, in the comfort of the Audi Lounge.
Convenient to set-up and easily movable across locations, the Audi Mobile Terminal will be showcased to customers over two or three days in each targeted city in association with the Audi dealer partners. The Audi Mobile Terminal is slated to visit 20 cities this year across India. Over 6000 customers visited the Audi Mobile Terminal in 2015, 2016 and 2017.
Audi rolls out Audi Mobile Terminal Tour 2018
The Audi Group, with its brands Audi, Ducati and Lamborghini, is one of the most successful manufacturers of automobiles and motorcycles in the premium segment. It is present in more than 100 markets worldwide and produces at 16 locations in twelve countries. 100 percent subsidiaries of AUDI AG include Audi Sport GmbH (Neckarsulm), Automobili Lamborghini S.p.A. (Sant’Agata Bolognese, Italy) and Ducati Motor Holding S.p.A. (Bologna, Italy).
In 2017, the Audi Group delivered to customers about 1.878 million automobiles of the Audi brand, 3,815 sports cars of the Lamborghini brand and 55,900 motorcycles of the Ducati brand. In the 2017 fiscal year, AUDI AG achieved total revenue of €60.1 billion and an operating profit of €5.1 billion. At present, approximately 90,000 people work for the company all over the world, more than 60,000 of them in Germany. Audi focuses on sustainable products and technologies for the future of mobility.