Abbott, a global healthcare company, has rolled out its latest campaign in India to inspire people to live their lives to the fullest despite the health challenges they may face.
Conceptualized by BBH India, the video opens up with a girl trying to do adventure sport. Just then, the film makes audience realize that they are shooting for a film. The film shows how the real cast and crew of the film have undergone through health challenges and how they overcame through their spirit, backed by modern healthcare and Abbott’s breakthrough products. All of the 8 cast and crew tells the audience about their own story.
With this campaign, the brand aims to tell audience about the modern healthcare and how it helps people to push away their health issues and to have a happy life.