Xiaomi, which had partnered Redington last year to mark foray into retail stores, sells a number of models including Redmi 2, Mi4, Redmi Note 3, Mi5 and Mi Max through offline channel.
“Within a year, offline is contributing to 10 per cent of our sales. We have also expanded our partnerships, which is doing well for us,” Xiaomi India head Manu Jain told PTI.
Last month, the company had announced its partnership with Just Buy Live and Innocomm to expand its offline distribution network.
With these partnerships, Xiaomi India expanded its presence across major large format retailers like Sangeetha, Big C, LOT Mobiles, Poorvika as well as several mom-and-pop stores.
“This increased our presence to more than 5,000 offline outlets,” he said.
Xiaomi on Wednesday launched new handsets Redmi 3S and Redmi 3S Prime in India, priced at Rs 6,999 and Rs 8,999, respectively.
Priced in the sub-Rs 9,000 range, the handsets will compete with devices from the stables of domestic rivals like Micromax and Intex as well as Samsung.
Both models will be initially available exclusively on Mi.com and Flipkart, starting with Redmi 3S Prime on 9 August. Xiaomi has sold 110 million Redmi phones across the world in three years.
The Redmi 3S comes with a 5-inch HD display, 1.4GHz octa-core processor, 2GB RAM, 16GB internal memory (expandable memory up to 128GB), 13MP rear and 5MP front camera and 4,100 mAh battery.
Redmi 3S Prime features 3GB RAM, 32GB internal memory, 1.4GHz octa-core processor and rear fingerprint sensor. Redmi 3S Prime will be available from August 9, while Redmi 3S will be available starting August 16.